True Cellular Formulas Team - April 14, 2023

The Importance of Transparency in Proprietary Blends

Understanding Proprietary Blends in Supplements

The Importance of Transparency in Proprietary Blends

As consumers, we have become increasingly aware of the ingredients in our products and their impact on our health. This is especially true when it comes to supplements and their proprietary blends. A proprietary blend is a group of ingredients listed on a product label that does not disclose the exact amount of each ingredient. Instead, the total weight of the blend per serving is indicated, but not the proportions of each ingredient. Some proprietary blends even contain other proprietary blends, making it even more difficult to understand what is in that powder.

Why Proprietary Blends?

There are several reasons why supplement companies use proprietary blends. One reason is marketing. Companies can use trendy names or catchwords for their blends to make them more appealing to consumers. They may also use proprietary blends to increase the perceived value of a product, as a blend may contain a higher portion of cheaper ingredients in the list. Another reason is to protect their formula from competitors and copycats. Finally, some companies may use proprietary blends to hide an ineffective mix, as a blend may contain fewer active ingredients.

The Risk to Consumers

However, there are risks involved with using a proprietary blend. Consumers need to learn how much of each ingredient they are getting, which makes it difficult to check with a doctor on dosage. If a consumer has an allergy to something in the formula, it can be harder to determine which ingredient is causing it. Additionally, a consumer could be wasting their money on a formula with inadequate quantities of active ingredients. The proportions of ingredients in a given product could change drastically without the company disclosing the change, making a product that once worked for a consumer suddenly become ineffective.

Transparency is a Must

This commitment to transparency and honesty in labeling sets True Cellular Formulas apart from other supplement companies. We believe that consumers deserve to know what they put into their bodies and are committed to providing that information. True Cellular Formulas also believes in using high-quality ingredients.. We source their ingredients from trusted suppliers and use a rigorous testing process to ensure each product meets its high standards.


With the myriad of options available in supplements, finding the right product to meet your needs is challenging. That is why looking for products with transparent and honest labeling practices is so important. True Cellular Formulas understands this need and has prioritized providing consumers with the full list of ingredients on all of their products. Furthermore, they only use high-quality ingredients and source them from trusted suppliers. In conclusion, True Cellular Formulas is an example that reveals proprietary blends are not always necessary to develop great supplement products.

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