True Cellular Formulas Team - January 17, 2024

Breathing Easy in 2024

Ditching Toxic Air Fresheners for Healthier Alternatives


As we usher in 2024, it's time to embrace the spirit of renewal and transformation that comes with a new year. This is the season for setting intentions, making resolutions, and, most importantly, shedding what no longer serves us. A key part of this journey towards a healthier, happier self involves scrutinizing the everyday items in our homes, especially those that may be subtly undermining our well-being. One such overlooked culprit? Plug-in air fresheners.

These seemingly harmless devices are a staple in many households, promising to keep our spaces fragrant and inviting. However, beneath their pleasant scents lies a less savory truth: they can be a source of harmful chemicals and allergens.[1] As we strive for a non-toxic lifestyle in 2024, it's crucial to understand why tossing out these air fresheners could be one of the best decisions for your home and health.

The Hidden Dangers of Air Fresheners

You might be wondering, what exactly makes these everyday items a health hazard? The answer lies in the complex blend of chemicals that give air fresheners their long-lasting fragrance. Many of these chemicals, including phthalates and volatile organic compounds (VOCs), have been linked to a range of health issues.[1,2] From itchy eyes and headaches to more severe allergic reactions, the symptoms can be immediate and discomforting. But the concerns go deeper.

What's particularly alarming is the presence of neurotoxins in many air fresheners. Neurotoxins are substances that can harm the brain and nervous system. Prolonged exposure to these toxins doesn't just affect our air quality; it could potentially lead to long-term health consequences.[2,3] Imagine, the very products we use to improve our homes could be silently impacting our health.

Understanding Neurotoxins and Allergens

Neurotoxins, as the name suggests, are toxic substances that can be particularly harmful to the nervous system.[3] In the context of air fresheners, these toxins can be inhaled, entering the body through our most basic life function – breathing.[2] Once in the system, they can potentially interfere with nerve function and brain activity, leading to a range of neurological issues. The risk is not just limited to direct effects; some neurotoxins accumulate over time, raising concerns about long-term exposure in our homes.

Alongside neurotoxins, many air fresheners contain common allergens that can trigger allergic reactions. These reactions can range from mild irritations, like sneezing and itchy eyes, to more severe respiratory issues, particularly in individuals with pre-existing conditions like asthma.[2] Understanding these risks is crucial, especially when these products are used in spaces where we spend much of our time, like bedrooms and living areas.

Natural Alternatives for a Fresh Home

Recognizing the risks associated with chemical air fresheners naturally leads to the question: what are the alternatives? Fortunately, there are numerous natural solutions that can keep your home smelling fresh without compromising your health.

One popular option is essential oil diffusers. These devices use natural oils extracted from plants, offering a wide range of fragrances without harmful chemicals. Another alternative is beeswax candles, which not only provide a pleasant aroma but some argue that they actually purify the air by releasing negative ions. Houseplants, too, can improve indoor air quality by absorbing toxins and releasing oxygen.[4] For those who enjoy DIY projects, creating homemade air fresheners using ingredients like baking soda, lemon, and herbs can be a fun and effective way to personalize your home's scent.

Making the Switch: Tips and Tricks

Transitioning to natural air fresheners might seem daunting at first, but with a few tips and tricks, it can be a seamless process. Start by educating yourself on how to identify harmful chemicals in air fresheners. Reading labels is key; look out for words like 'fragrance' or 'parfum,' which can often indicate the presence of hidden toxins.[5]

Once you're aware, gradually replace your chemical air fresheners with natural alternatives. Don't feel the need to overhaul everything at once. Begin with one room, and as you notice the benefits, extend the change to other areas of your home. Remember, natural alternatives might not be as overpowering as chemical ones, but they offer a subtle, refreshing scent that's kinder to your health and the environment.

The Bigger Picture: Health and Environment

Choosing natural air fresheners isn't just a personal health choice; it's also an environmentally conscious decision. Chemical air fresheners often come in single-use plastics and contribute to indoor air pollution.[2] By opting for natural alternatives, you reduce your ecological footprint.

Moreover, embracing a non-toxic lifestyle can have broader health benefits. Reducing your exposure to harmful chemicals can lead to improved air quality in your home, potentially reducing the risk of health issues in the long term. It's about creating a safe, healthy environment for you and your loved ones.


As we embark on this new year, let's make a commitment to a healthier, more sustainable lifestyle. Ditching toxic air fresheners is a simple yet impactful step towards this goal. By choosing natural alternatives, we're not only safeguarding our health but also taking care of the planet. So, as you set your resolutions for 2024, remember: small changes can lead to significant transformations. Here's to breathing easier and living healthier in the year ahead!

  1. Air Fresheners May Improve Odors, but Harm Your Indoor Air Quality ..., 
  2. Alford, Kyle L, and Naresh Kumar. “Pulmonary Health Effects of Indoor Volatile Organic Compounds-A Meta-Analysis.” International journal of environmental research and public health vol. 18,4 1578. 7 Feb. 2021, doi:10.3390/ijerph18041578
  3. National Research Council (US) Committee on Neurotoxicology and Models for Assessing Risk. Environmental Neurotoxicology. Washington (DC): National Academies Press (US); 1992. 1, Introduction: Defining the Problem of Neurotoxicity. Available from:
  4. “Interior Landscape Plants for Indoor Air Pollution Abatement - NASA Technical Reports Server (NTRS).” NASA,
  5. “What Is Fragrance?” Environmental Working Group, 10 Jan. 2024,

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